Boos Design Group

• Description

  Nationwide Better Health designs health education posters monthly to educate their clients on ways to live a healthy lifestyle. The posters hang in public areas at corporate offices. The Travel Planning poster focuses on taking the stress out of planning a vacation.

  I used an image of the ocean with the sky and sand as the background to hold the vacation concept together. I selected an image of a woman on a hammock with a planner to go with the headline, “Plan for a Little R&R”. I chose images of people on vacation as complimentary photos. I placed these images in white frames to make them look like snapshots. I placed the content for the poster in white boxes with transparent borders to allow more of the background to show through.

  Nationwide Better Health was impressed with the design of the poster. They liked how I used positive images that showed a few different types of vacations. They also liked how the large image held the design together and drew interest to the poster.

• Role

  Concept, Design

• Client

  Nationwide Better Health (formerly WellCorp)

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