Art of Beauty produces a magazine every two months which serves as a catalog with product images and pricing, as well as tips on how to use the Zoya nail polish and Smart Spa products. The magazine is distributed to salon owners across the US and the UK.
The 32-page magazine has a variety of products featured, and it needs to have a consistent look throughout the magazine. It also needs to have a fresh, new look every issue while maintaining the Zoya and Smart Spa branding.
I designed a magazine with feature spreads for new Zoya nail polish collections and Smart Spa products. I worked closely with the Art of Beauty’s art director, Erin Giddings, to ensure that I was following the branding for the cosmetic products. The September/October issue of the magazine included the new Uptown and Downtown nail polish collections, which were inspired by fashion. I used images from the runway with similar colors in the collections. A holiday preview was also included in this issue.
Art of Beauty was impressed by the innovative design solutions that I brought to the magazine.