Boos Design Group

• Description

  Blonder Home Accents created a bath accessory line of products using the Woolrich® license. Most of the bath accessories that Blonder Home Accents created used their standard packaging, however, Woolrich required packaging that followed the Woolrich branding and lifestyle marketing.

  I reviewed Woolrich’s branding guide and created the packaging for the shower curtain, shower curtain hooks and nightlight. The packaging needed to be designed so it could be used for more than one line of Woolrich bath accessories by simply changing the names and the photo of the curtain on the packaging.

  Woolrich and Blonder Home Accents were very pleased with the new packaging. The packaging had a distinct look which stood out from other bath accessory products on the store shelves.

• Role

  Research, Concept, Design, Production

• Client

  Blonder Home Accents

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