Boos Design Group

• Description

  Blonder Home Accents participates in a week-long market week event at their New York showroom every three months. Buyers attend the market week event to preview the new products created by multiple companies at their showrooms. Blonder Home Accents needed an invitation designed to help promote the event to buyers. They selected the Modern Neutrals bath accessories as the featured product on the invitation. The Modern Neutrals collection of bath accessories were a more contemporary look compared to the thematic designs that Blonder Home Accents created in the past. They wanted to show that they had a mainstream product that would sell well in larger stores.

  I decided to market the items with a spa concept. I took photos to represent images from a spa. I used the beige colors from the products in the invitation which were calming, earth tones. I also used the words, “escape”, “relax”, “serenity”, “pamper” and “indulge” to enhance the spa concept behind the information about the event on the back of the card.

  The invitations drew a new crowd of buyers who were interested in the more contemporary designs that Blonder Home Accents was offering. The design for the invitations was reformatted for use in ads to market the Modern Neutrals accessories.

• Role

  Research, Concept, Design, Some Photography, Production

• Client

  Blonder Home Accents

More Projects